Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time
Program design that actually works. Learn how to build a group coaching program that scales your business, delivers real results for your clients, and frees up your time.
Program Design for Coaches is hosted by Dr. Curtis Satterfield.
I've spent 17 years as an educator and course designer, building over 30 courses from scratch. I now help coaches who are at capacity with 1:1 clients figure out how to scale their business without taking on more hours. Because there's a ceiling on what 1:1 work can do for you, and a group program is usually the answer. The problem is most advice about building one is either too generic to be useful or too focused on marketing and not enough on actually making something that works.
I see the same problems come up again and again. Programs packed with information but missing clear outcomes. Clients who buy but never finish. Launches that flop because the program itself wasn't built to deliver results.
In my under-20-minute episodes, I get straight to the problem and show you how to fix it. You'll learn how to structure your program so clients actually complete it, create lessons that stick, and build something you're proud to sell. Whenever it makes sense, I'll link helpful resources in the show notes so you can take action right away.
Scaling beyond 1:1 can feel overwhelming. There's conflicting advice everywhere, and it's easy to get stuck overthinking your outline, second-guessing your content, or wondering if anyone will even buy it. This podcast doesn't ignore that. Instead, it walks you through the messy and confusing parts step by step so you never feel like you're doing it alone.
My goal is simple. I want to help you build a program that gets real results for your clients. One that creates transformation, builds your reputation, and grows your business through social proof and repeat buyers. From defining your transformation to structuring your modules, from designing your lessons to launching with confidence, we'll cover it all.
If that sounds like the support you need, take a moment to follow or subscribe to the show. It's an easy way to support the podcast and make sure you never miss an episode.
Program Design for Coaches: How to Build Group Coaching Programs That Sell, Scale Your Business, and Free Up Your Time
Program Design For Coaches - Trailer
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Welcome to Program Design for Coaches, the podcast that helps fully booked coaches build group programs that scale their business, deliver real results for their clients, and free up their time.
I'm Dr. Curtis Satterfield. I've spent 17 years as an educator and course designer, building over 30 programs from scratch. On this show I'll help you build group programs that actually work. Programs your clients finish, that generate real testimonials, and that make scaling your business a whole lot easier.
You've got expertise people need. You know you could help them. So you decide to create a course. You outline your content, record your lessons, and you launch. And then nothing. A few sales may trickle in. Students buy but don't finish. And here's the problem. Most course creation advice focuses on the launch and driving sales. But none of that matters if your course doesn't actually deliver the transformation you promised. I'm Dr. Curtis Satterfield. I've spent 17 years as an educator and course designer helping thousands of students learn new skills. And I've seen what separates courses that change lives from courses that collect dust. It's not better marketing, it's better course design. In course creation for solopreneurs, I'll show you how to build courses that actually work, how to structure content so students finish, how to teach it so it sticks, how to create something you're proud to sell because you know it delivers real results. If you're a solopreneur who wants to teach what you know and grow your business by genuinely helping people, this is the show for you. Hit subscribe now so you don't miss an episode. Let's build courses that transform.